Before you start a Kickstarter or Indiegogo campaign, you can send your working prototype to reviewers to get feedback. Your backers are invested in your success - they want you to do well! When you share your prototype with your community, they can offer feedback to improve the final product.Ĥ. And while there may be some changes as you move through the development and manufacturing or publishing process, backers should have a good idea of what they can expect from you. You want to be as transparent as you can about what you’re delivering. Offering up that first look can entice prospects and excite the backers you already have.Ģ. Generating hype: First - and perhaps most apparent - prototypes give backers and potential backers a sense of what they’ll be receiving from you. Why prototypes are important in crowdfundingġ. But just because it isn’t technically required in every case, doesn’t mean that you shouldn’t have something more tangible to share with potential backers. Some people even start a Kickstarter or Indiegogo campaign to fund the development of a prototype.
“I wish that I had finished the book, printed the book, and had a copy so that I had something that I could show, and say, ‘This is what I have, this is what I’m trying to do.’ That would’ve been beneficial,” Waugh says.Ī prototype or preliminary version of your product isn’t a requirement to start a Kickstarter or Indiegogo campaign in every case. For Waugh, one of those tools was a printed proof or what could more generally be referred to as a prototype. Sometimes there are tools or resources that you don’t realize you’ll need until you’ve launched. Here are a few of the lessons he learned and tips other first-time creators can use to optimize their campaigns.
#Kickstarter campaign how to
Although he ultimately ended up surpassing his goal by almost $900, he primarily learned how to start a Kickstarter campaign on the fly.Īs his campaign progressed, he saw that he could have taken steps to make reaching his goal less stressful. However, Waugh was very close to not getting funded. Rooted in his relationship with his young daughter Marie and his desire to show her that there is more to life than being a princess, the project was a success. He decided to run a Kickstarter campaign to publish his first book - a children’s story called Princess Or… - in May 2020.
But he always had an interest in writing. Mario Waugh has worked as a graphic designer, app developer, and mobile website designer for years.
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